I95 Business: Bonfire, Beef, & Bourbon
For the 2023 edition of “Bonfire, Beef & Bourbon,” an exclusive networking event blending business leaders with a refined bourbon-and-barbecue evening, I served as the lead graphic designer responsible for crafting the event’s visual identity. The goal was to reflect the warm, communal feel of a bonfire gathering while maintaining the upscale atmosphere expected of an I95 BUSINESS event. I developed a cohesive design system that included the event logo, digital invitations, sponsor boards, on-site signage, and social media assets. The palette of deep amber, charcoal, and gold echoed bourbon tones, while textured backgrounds and hand-lettered elements evoked firelight and rustic elegance. Typography and layout choices balanced readability for business-focused materials with visual flair appropriate for a gathering of professionals.
