Salt Lake 2036: Winter Olympics
The Salt Lake City 2036 Winter Olympic Games celebrates a return to the mountain—with a brand identity rooted in elevation, motion, and resilience. Designed to reflect both the raw beauty of Utah’s alpine landscapes and the future-forward spirit of global sport, this concept reimagines Olympic design through a contemporary American lens. The visual language draws from topographic lines, icy gradients, and bold geometric forms, symbolizing movement, altitude, and unity. Typography is sharp yet fluid, echoing ski tracks and snow drifts, while a dynamic color system captures the contrast between winter cools and high desert warmth. From torch relays to digital screens, every brand touchpoint is designed to scale—reflecting the power of performance, the pulse of community, and the promise of a new Olympic era in Salt Lake City.
