Juko: Matcha Shop Branding
Our brand, Juko, bridges the timeless tradition of Japanese matcha with the lifestyle of today’s young, modern audience. Rooted in the heritage of Uji, Kyoto, we bring authentic matcha into everyday life through accessible home-brewing kits and thoughtfully crafted educational experiences. In-store, we serve unique matcha-based drinks and baked goods such as matcha cheesecake and biscuits, offering a quick yet meaningful connection to matcha culture. Our identity is vibrant and modern, with a youthful spirit. A muted yet vibrant color palette and clean sans-serif typography reflect the natural essence of matcha and our fresh, contemporary approach. We offer more than products; we offer a modern ritual that celebrates mindfulness, patience, and heritage.
