Samsung Galaxy: NYC Wellness Tour
Project Overview: Collaborated on a wellness initiative for Samsung Galaxy, designed to highlight the intersection of technology and holistic health. The NYC Wellness Tour featured a series of curated events at iconic locations like Casa Cipriani and The Greenwich Hotel, offering attendees an immersive experience centered on the latest Samsung wearables and mobile technology. Design Strategy: The visual identity centered on a "Wellness in Motion" theme, utilizing a calming, fluid palette of deep blues and ethereal botanical line art. The goal was to bridge the gap between high-tech product features and a lifestyle-focused aesthetic that felt premium, approachable, and serene.
